Deepfakes: What to watch out for!

As technology advances, so does the ability to create fake content.

Deepfakes, in particular, have become a growing concern as they are becoming increasingly sophisticated, making it more challenging to detect and avoid them.

Deepfakes are images, recordings, or even products that might look shocking or play into your hopes or fears. A new product from your favorite celebrity might not actually be endorsed by them at all. A video of a well-known politician making a crazy statement may or may not be real. Videos and photos can be manipulated in extremely convincing ways, and today we simply cannot believe everything that we see.



You can protect yourself from deepfakes and fake celebrity products in a few ways.


1. Be skeptical of what you see online.

The first step to avoiding deepfakes is to approach everything you see on the internet with a healthy dose of skepticism. Just because something looks real doesn’t mean it is. Before sharing or believing any content, take a moment to verify its authenticity. This includes checking the source, looking for inconsistencies, and doing a search on Google to see if anyone else has reported the content as a scam.

2. Use trusted sources.

One way to minimize the risk of encountering deepfakes is to stick to well-known sources. This means relying on reputable news outlets, verified social media accounts, and official websites for celebrity merchandise. Avoid clicking on attention-getting ads or links from obscure blog articles online as they may contain malware or other harmful content.



3. Educate yourself on deepfakes & learn how to detect them.

Deepfakes use artificial intelligence to create fake videos or images that appear realistic. By educating yourself on how deepfakes work and what they look like, you will be better equipped to identify and avoid them. There are many online resources available that can help you learn more about deepfakes and how to spot them.While deepfakes can be challenging to detect, technology can also be used to identify them. There are tools available, such as deepfake detection software, that can help you determine whether a video or image has been manipulated. Using these tools can give you an extra layer of protection and help you avoid falling victim to deepfake scams.Deepfakes and fake celebrity products are becoming increasingly prevalent online. However, by staying informed and following these tips, you can protect yourself from falling victim to these scams.


And as always, listen to your intuition and call, email, or text your Tech Tutor when in doubt of the validity of anything you see before making a purchase online.

Want to learn more about fake products? Click here.

Want help making this change to your system? Digital Helpmates offers one-on-one tech tutoring to home and business users at affordable prices. Find out more about our dedicated tech tutoring and Jumpstart Office Teams at

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